Modric quickly triggered a business boom with his outstanding performance and leadership temperament. According to the "Milan Sports Daily", the No. 14 jersey with Modric's name is currently printed, surpassing Leo in all versions of the club, becoming the highest-selling jersey in all versions.

Among them, the sales of the yellow third jersey grew particularly rapidly. Sales of the jersey surged by 44% compared to the same period last year. After specific games (such as against Bologna and Udinese), sales have seen peak growth of 98% and 32% respectively.

data shows that 58% of the sales of this jersey come from overseas, proving Modric's global appeal. On the sales list of this yellow jersey, Leo and Pulic are behind Modric. Coincidentally, Modric scored his first goal in Milan's career while wearing this jersey.