La Liga Chairman Javier Tebas delivered a speech at the 2025 Summit organized by "Ole", talking about today's football consumption patterns, the challenges facing the industry, and how piracy continues to threaten the future of the industry. He also expressed his warm feelings towards Argentina - he said that he has a deep emotional connection with this country.

At the beginning, Tebas refuted the argument that has been repeated since Messi and Ronaldo left Spain-that is, the theory that La Liga's attention is declining. "Of course I hope Messi, Ronaldo, Mourinho and Guardiola are still here, but their departure cannot explain or prevent our growth. Stars will eventually change, and it is the clubs and the system structure that support the league."

To support his point of view, he compared the Spanish model with the Saudi league full of heavy signings, pointing out that the latter "is still far from reaching the top league." He also emphasized that no broadcasters asked for price reductions after Messi left, and reminded that "broadcast contracts are for several years, and maintaining a strong and attractive competition system is the core."

Tebas positioned La Liga as the second most watched league in Europe: "The Premier League is indeed leading, but we are closely followed. Then there are the Bundesliga, Serie A and Ligue 1. The number of fans and social media interaction data prove that: we are still growing and constantly narrowing the gap." "

Regarding the eternal discussion of league competition, he pointed out key details: "In a 20-team league, the championship points should ideally not exceed 85 or 90 points. If a team wins the championship with 100 points, it means that other teams cannot compete. The game lacks suspense. "

He reminded that even the deified Premier League has had a monopoly pattern: "It is not a problem for Manchester City to win the championship with the same team for six consecutive seasons. The important thing is that they need to lose points during the journey. On a personal emotional level, he once again expressed his bond with Argentina: "If I could hold a second passport, I would definitely choose Argentina. I am closely connected with this country, and I am also worried about the current situation of its football."

Youth viewing habits are another important issue. Tebas did not agree with the pessimistic view that "young people no longer watch 90-minute games", but admitted that the way of watching games has changed: "The younger generation still pays attention to the game, but in a different way. We did not have mobile phones when we were young, and now the context is completely different."

He issued an unexpected warning: "It makes me even more worried. The worry is about the older people who are not familiar with electronic products. If the WiFi is interrupted, they don’t know how to continue watching the game. We must pay attention to the experience of these users, because it is the fees they pay that support the services that young people enjoy. "

As his long-term goal, the problem of piracy appears at the end. Tebas said bluntly: "Piracy is theft. There is no need to formulate new rules to understand this."

He affirmed that Argentina is one of the "most advanced" countries in combating such crimes, pointing out that recent investigations are crucial to dismantling international piracy networks. In the end, he sent a clear message: "If piracy disappears, football consumption will be cheaper for everyone. Even if the price is reduced, the same or even higher income can be achieved - but only if this problem is completely solved."