Florentino has now become a key figure in understanding football development and market changes. In a quarter of his century as Real Madrid's chairman, the second phase began in 2009 to the present. The Marca published an article talking about the changes in Real Madrid's recruitment strategy during this period.

During Florentino's first term as Real Madrid president (2000-2006), he had hardly paid attention to the Spanish players market, but the only Spanish player who joined Real Madrid during this period changed the club's history.

When Florentino once again served as Real Madrid's chairman in the summer of 2009, he immediately brought three heavyweight new players: Ronaldo, Kaka and Benzema. Among them, Kaka's performance was disappointing, but the other two became the symbol of an era.

However, during Florentino's second term, there was a fundamental change, that is, Spanish players became the priority for signings. In addition to the three major signings mentioned above, Real Madrid also signed Xavi Alonso, Albiol, Aveloa and Granero in one go.

So far, in the era when Florentino took over Real Madrid, the club signed a total of 30 Spanish players. Among foreign players, Brazil has the most players, with 13. By comparison, there are few Argentina players, with only three: Samuel (2004), Di Maria (2010) and Mastantono (2025).

Now, Real Madrid has become one of the most powerful sports companies in the world. This global influence is also partly attributed to the continuous introduction of players, from Mexico ("Little Pea" Hernandez) to Japan (such as Kenyo Kubo), Real Madrid's recruitment footprints spread across continents except Oceania. It is worth mentioning that among the major European clubs, only Arsenal has never joined Real Madrid in the Florentino era.